Author Interviews

Michael Silverstein – The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Listen to the interview with the author and then click on the banner for more information or to buy the book. Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? • The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are …

READ MORE →
Author Interviews

Megan McArdle – The Up Side of Down: Why Failing Well Is the Key to Success

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/MEGAN_MCARDLE.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: iTunes | Android | RSSListen to the author, then click on the banner for more information or to buy the book. For readers of Drive, Outliers, and Daring Greatly, a counterintuitive, paradigm-shifting new take on what makes people and companies succeed Most new products fail. So do most small businesses. And most of us, if we are honest, have experienced a major setback in our personal or professional lives. So what determines who will bounce back and follow up with a home run? If you want to succeed in business and in life, Megan McArdle argues in this hugely thought-provoking book, you have to learn how to harness the power of failure. McArdle has been one of our most popular business bloggers for more than a decade, covering the rise and fall of some the world’s top companies and challenging us to think differently about how we live, learn, and work. Drawing on cutting-edge research in science, psychology, economics, and business, and taking insights from turnaround experts, emergency room doctors, venture capitalists, child psychologists, bankruptcy judges, and mountaineers, McArdle argues that America is unique in its willingness to let people and companies fail, but also in its determination to let them pick up after the fall. Failure is how people and businesses learn. So how do you reinvent yourself when you are down? Dynamic and punchy, McArdle teaches us how to recognize mistakes early to channel setbacks into future …

READ MORE →
Author Interviews

Greg Mckeown – Essentialism: The Disciplined Pursuit of Less

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/GREG_MCKEOWN.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: iTunes | Android | RSSListen to the author, then click on the banner for more information or to buy the book. INSTANT NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER Have you ever found yourself stretched too thin? Do you simultaneously feel overworked and underutilized? Are you often busy but not productive? Do you feel like your time is constantly being hijacked by other people’s agendas? If you answered yes to any of these, the way out is the Way of the Essentialist. The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us. Essentialism is not one more thing – it’s a whole new way of doing everything. It’s about doing less, but better, in every area of our lives. Essentialism is a movement whose time has come.

READ MORE →
Author Interviews

Geoffrey Moore – Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/GEOFRREY_MOORE.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: iTunes | Android | RSS The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore’s classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore’s most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

READ MORE →
Author Interviews

Greg Link – Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World – with Stephen M.R. Covey

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/GREG_LINK_01-22-2014.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: iTunes | Android | RSS After illustrating the global relevance of trust with his book The Speed of Trust by selling more than one million copies in twenty-two languages, Stephen M.R. Covey again illuminates the hidden power of trust to change lives and impact organizations in Smart Trust. In a compelling and readable style, he and long-time business partner Greg Link share enlightening principles and anecdotes of people and organizations that are not only achieving unprecedented prosperity from high-trust relationships and cultures but—even more inspiring—also attaining elevated levels of energy and joy. Find out why trusted people are more likely to get hired or promoted, get the best projects and bigger budgets, and are last to be laid off. This sea-changing book will forever shift your perspective as it reveals and validates, once and for all, the transformational power of trust. Reading Smart Trust will increase your probability of thriving in this increasingly unpredictable marketplace. The more unpredictable it becomes, the more your (and your organization’s) sound judgment and ability to trust in this low-trust world will give you a tremendous competitive advantage—and the capacity to navigate the uncertainty low trust creates.

READ MORE →
Author Interviews

Chris Martenson – The Crash Course: The Unsustainable Future Of Our Economy, Energy, And Environment

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/CHRIS_MARTENSON_1-06-2014.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: iTunes | Android | RSSListen here. From the Inside Flap The next twenty years will be completely unlike the last twenty years. The decisions you make today are critical. The world is in economic crisis, and there are no easy fixes to our predicament. Unsustainable trends in the economy, energy, and the environment have finally caught up with us and are converging on a very narrow window of time—the “Twenty-Teens.” With solid facts and grounded reasoning presented in a calm, nonpartisan manner, The Crash Course explains our predicament and illuminates the path ahead so you can face the coming disruptions without fearing the future or retreating into denial. Our money system places impossible demands upon a finite world. Exponentially rising levels of debt, based on assumptions of future economic growth to fund repayment, have shuddered to a halt and are reversing, with severe and lasting consequences. Oil is essential for economic growth. The reality of dwindling oil supplies is now internationally recognized, yet virtually no developed nations have a Plan B. The economic risks to individuals, companies, and countries are varied and enormous. Best case: living standards will drop steadily worldwide. Worst case: systemic financial crises will toss the world into jarring chaos. This book is written for those who are motivated to learn about the root causes of our predicaments in order to protect themselves and their families, mitigate risks as much as possible, and control what effects …

READ MORE →
Author Interviews

Alexander Green – An Embarrassment of Riches: Tapping Into the World’s Greatest Legacy of Wealth

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/ALEXANDER_GREEN-02-05-2014.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: iTunes | Android | RSSListen to the author. An Embarrassment of Riches: Tapping Into the World’s Greatest Legacy of Wealth by Alexander Green From the Inside Flap Tune into the news and you’ll hear stories of war, disease, natural disasters, corruption, violence, poverty, crime, nuclear proliferation, terrorism and political dysfunction in Washington. Polls show many believe the American dream is fading, our children face limited opportunities, and the country is decidedly on the wrong track. Yet this dour perspective—one recycled 24/7 by the national media—is a gross distortion of the world we live in today. As national investment expert and bestselling author Alexander Green reveals in this engrossing and provocative new book, the human race has never had it so good. In the West today, we work shorter hours, have more purchasing power, enjoy goods and services in almost limitless supply, and have more leisure time than ever before. Living standards are the highest they have ever been. The human life span has nearly doubled over the past hundred years. Literacy and education levels—even I.Q.s—are at all-time highs. Technology and medicine are revolutionizing our lives. All forms of pollution—with the exception of greenhouse gases—are in decline. Access to the arts has never been greater. Crime is in a long-term cycle of decline. And the risk of death by violence has never been smaller for most of humanity. By almost every measure, our lives today are wealthy beyond measure. We …

READ MORE →
Author Interviews

Sanjay Khosla – Fewer, Bigger, Bolder

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/SANJAY_KHOSLA-08-05-2014.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: iTunes | Android | RSS Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth by Sanjay Khosla and Mohanbir Sawhney “When it comes to growing revenues, not all dollars are equal.” In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more of everything except what really mattered: sustainable and profitable growth. And in many of these companies — large or small, from America to Europe to Asia — every quarter became a mad dash to find yet another short-term revenue boost. There had to be a better way — an alternative to the scramble for mindless expansion. The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. The authors prove that given the right incentives, managers using this program can produce astonishing results in amazingly short time frames. That’s exactly what Khosla accomplished as President of Kraft’s developing markets, which enjoyed eye-popping revenue growth from $5 billion to $16 billion in just six years, while profitability increased 50%. Sawhney, a professor at Northwestern’s Kellogg School of Management, discovered a similar formula for stellar results when advising a portfolio of businesses, from Fortune 500 giants to technology start-ups. No matter how big the company or how difficult the economic environment, managers who use this seven-step program (“Focus7”) will learn how to …

READ MORE →