Author Interviews

Geoffrey Moore – Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/GEOFRREY_MOORE.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: Apple Podcasts | Android | RSS The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore’s classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore’s most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

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Author Interviews

Greg Link – Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World – with Stephen M.R. Covey

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/GREG_LINK_01-22-2014.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: Apple Podcasts | Android | RSS After illustrating the global relevance of trust with his book The Speed of Trust by selling more than one million copies in twenty-two languages, Stephen M.R. Covey again illuminates the hidden power of trust to change lives and impact organizations in Smart Trust. In a compelling and readable style, he and long-time business partner Greg Link share enlightening principles and anecdotes of people and organizations that are not only achieving unprecedented prosperity from high-trust relationships and cultures but—even more inspiring—also attaining elevated levels of energy and joy. Find out why trusted people are more likely to get hired or promoted, get the best projects and bigger budgets, and are last to be laid off. This sea-changing book will forever shift your perspective as it reveals and validates, once and for all, the transformational power of trust. Reading Smart Trust will increase your probability of thriving in this increasingly unpredictable marketplace. The more unpredictable it becomes, the more your (and your organization’s) sound judgment and ability to trust in this low-trust world will give you a tremendous competitive advantage—and the capacity to navigate the uncertainty low trust creates.

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Author Interviews

Chris Martenson – The Crash Course: The Unsustainable Future Of Our Economy, Energy, And Environment

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/CHRIS_MARTENSON_1-06-2014.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: Apple Podcasts | Android | RSSListen here. From the Inside Flap The next twenty years will be completely unlike the last twenty years. The decisions you make today are critical. The world is in economic crisis, and there are no easy fixes to our predicament. Unsustainable trends in the economy, energy, and the environment have finally caught up with us and are converging on a very narrow window of time—the “Twenty-Teens.” With solid facts and grounded reasoning presented in a calm, nonpartisan manner, The Crash Course explains our predicament and illuminates the path ahead so you can face the coming disruptions without fearing the future or retreating into denial. Our money system places impossible demands upon a finite world. Exponentially rising levels of debt, based on assumptions of future economic growth to fund repayment, have shuddered to a halt and are reversing, with severe and lasting consequences. Oil is essential for economic growth. The reality of dwindling oil supplies is now internationally recognized, yet virtually no developed nations have a Plan B. The economic risks to individuals, companies, and countries are varied and enormous. Best case: living standards will drop steadily worldwide. Worst case: systemic financial crises will toss the world into jarring chaos. This book is written for those who are motivated to learn about the root causes of our predicaments in order to protect themselves and their families, mitigate risks as much as possible, and control what …

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Author Interviews

Alexander Green – An Embarrassment of Riches: Tapping Into the World’s Greatest Legacy of Wealth

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/ALEXANDER_GREEN-02-05-2014.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: Apple Podcasts | Android | RSSListen to the author. An Embarrassment of Riches: Tapping Into the World’s Greatest Legacy of Wealth by Alexander Green From the Inside Flap Tune into the news and you’ll hear stories of war, disease, natural disasters, corruption, violence, poverty, crime, nuclear proliferation, terrorism and political dysfunction in Washington. Polls show many believe the American dream is fading, our children face limited opportunities, and the country is decidedly on the wrong track. Yet this dour perspective—one recycled 24/7 by the national media—is a gross distortion of the world we live in today. As national investment expert and bestselling author Alexander Green reveals in this engrossing and provocative new book, the human race has never had it so good. In the West today, we work shorter hours, have more purchasing power, enjoy goods and services in almost limitless supply, and have more leisure time than ever before. Living standards are the highest they have ever been. The human life span has nearly doubled over the past hundred years. Literacy and education levels—even I.Q.s—are at all-time highs. Technology and medicine are revolutionizing our lives. All forms of pollution—with the exception of greenhouse gases—are in decline. Access to the arts has never been greater. Crime is in a long-term cycle of decline. And the risk of death by violence has never been smaller for most of humanity. By almost every measure, our lives today are wealthy beyond measure. …

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Author Interviews

Sanjay Khosla – Fewer, Bigger, Bolder

http://media.blubrry.com/eatthebankers/p/content.blubrry.com/eatthebankers/SANJAY_KHOSLA-08-05-2014.mp3Podcast: Play in new window | Download (Duration: 19:50 — 9.1MB)Subscribe: Apple Podcasts | Android | RSS Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth by Sanjay Khosla and Mohanbir Sawhney “When it comes to growing revenues, not all dollars are equal.” In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more of everything except what really mattered: sustainable and profitable growth. And in many of these companies — large or small, from America to Europe to Asia — every quarter became a mad dash to find yet another short-term revenue boost. There had to be a better way — an alternative to the scramble for mindless expansion. The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. The authors prove that given the right incentives, managers using this program can produce astonishing results in amazingly short time frames. That’s exactly what Khosla accomplished as President of Kraft’s developing markets, which enjoyed eye-popping revenue growth from $5 billion to $16 billion in just six years, while profitability increased 50%. Sawhney, a professor at Northwestern’s Kellogg School of Management, discovered a similar formula for stellar results when advising a portfolio of businesses, from Fortune 500 giants to technology start-ups. No matter how big the company or how difficult the economic environment, managers who use this seven-step program (“Focus7”) will learn how …

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